Customer signals, linked to engineering work.
masterli builds a bidirectional link between what customers are saying and what engineering is doing. Catch what you missed, and bring the right customer context to the work that exists.
Customer Signals
Engineering Work
Most teams do not know what they are missing.
Feedback lives across calls, tickets, and inboxes.
Engineering work lives in issues and pull requests.
The gap between them is where blind spots hide.
Catch what you missed.
We detect customer themes that are not represented in engineering work or internal discussion. That absence is the signal. Low noise, high value.
Missed-signal detection
Find themes with evidence, but no engineering coverage.
Trend over time
See when a theme started, how it grows, and when it stops.
Coverage score
Quantify what is addressed versus what is not.
| Theme | Evidence | Last seen | Engineering coverage |
|---|---|---|---|
| Dashboard performance issues | 14 statements | 2 days ago | In progress |
| Export to Salesforce request | 9 statements | 1 week ago | Planned |
| Mobile app limitations | 7 statements | 3 days ago | None |
| API rate limit concerns | 5 statements | 5 days ago | None |
Everything is traceable.
Move from an insight to the exact statements behind it, and from a statement to the engineering work that addresses it. No black boxes.
Insight to evidence
Every theme links to the underlying customer statements.
Evidence to source
Each statement links back to its source and metadata.
Evidence to engineering
See the issue or PR that covers it, or confirm it is unowned.
Trace Graph
Theme
Dashboard performance issues
14 statements
"The dashboard takes forever to load..."
Acme Corp
"We are seeing 8-10 second load times..."
TechStart
"Can you speed up the initial render?"
GlobalTech
PERF-234
Optimize dashboard queries
In progressPR #412
Add query caching layer
MergedBring customer context into the work.
When someone is working on something, they can see which customers it affects and what those customers have said. Humans and agents get the context needed to build and review with fewer surprises.
Context on issues and PRs
See which customer themes are addressed by this work.
Impacted customers and segments
Know who benefits when this ships.
What changed since last release
Track how customer sentiment shifts after updates.
Ask questions, get evidence-backed answers.
Chat with your customer data and get answers with citations to specific statements. Useful in spreadsheets and reporting.
Customer Insights Export
| Theme | Count | Trend |
|---|---|---|
| Dashboard performance | 14 | +5 |
| Salesforce export | 9 | +2 |
| Mobile limitations | 7 | 0 |
| API rate limits | 5 | -1 |
| Onboarding flow | 4 | +4 |
Ask masterli
Which enterprise customers mentioned dashboard performance?
Three enterprise customers mentioned dashboard performance issues in the last 30 days:
How it works
Ingest signals
Connect your meeting tools and ticketing systems.
Extract and dedupe statements
Identify unique customer statements from conversations.
Link to engineering work
Map statements to issues, PRs, and roadmap items.
Measure gaps and deliver context
Surface what is missing and provide context where needed.
Works where you already work.
Customer Signals
Engineering
Security and data handling
Pricing
Teams
- Missed-signal detection
- Evidence-linked insights
- Bidirectional linking to engineering work
- Ask questions with citations
Enterprise
Custom user limits
- Everything in Teams
- Custom integrations
- Dedicated support
Book a demo
See how masterli connects customer signals to engineering work.
Reach out to mi@masterli.io